I think Lincoln is going to be just fine. That’s the lesson I learned this morning, at least. As I was doing last night’s dishes, I listened to the latest Planet Money podcast (which is great, by the way, if you’re like me and want to know more about the economy without earning a PhD in economics). Episode 377, entitled “Can Lincoln Be Cool Again?”, centered on, well, that very question.
To be honest, I didn’t really think Lincoln was in trouble to begin with, but the episode made some compelling cases.
First, a thought experiment: name the ‘top’ luxury automakers. Lexus, Mercedes, BMW, etc. Lincoln does not necessarily come to mind first. But it doesn’t come to mind first, either. Ford (Lincoln’s parent company) is looking to change that with its new flagship release, the Lincoln MKZ.
Wow, now that is a luxury automobile. It looks like something out of the newest Star Trek film – futuristic yet classic.
Not only does the new Lincoln MKZ look luxururious, but its accoutrement are top notch, as well. According to the AutoBlog,
We’re all in agreement, however, about the improved interior design, especially the Push Button Shift gear selector that makes for a smooth, uncluttered center console. The MKZ will of course be available with SYNC and MyLincoln Touch, which are complemented by a large 10.1-inch LCD instrument cluster and 8-inch center touchscreen. The interior is covered wall-to-wall in leather, real wood trim and metal accents, and Active Noise Control, which cancels out offending audibles, is standard equipment. Optional is a unique 15.2-foot Retractable Panoramic Roof that takes sunroofs to the extreme.
Not only that, but the Lincoln MKZ will stands to be a powerful vehicle, with a turbocharged 2-liter engine standard, pumping out 240 horsepower and 270 lb-ft. of torque. There will also be 3.7-liter and hybrid models available, so if you want more power or more efficiency, Lincoln’s got you covered.
So what do you think? Does the new Lincoln MKZ have what it takes to get you in the mood for luxury? Ford and Lincoln are banking on it. According to Planet Money, the luxury line of an automaker’s fleet can make up as little as 10% of overall sales while accounting for upwards of 60% of its profits. More Lincoln sales means more American profit means more American jobs and so on. I for one can’t wait to get behind the wheel of a new MKZ.